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Color Palette

Temperature & Saturation

Decides whether to make the 'air' of the image cold or hot.

Warm tone, orange/yellow/red range, warm, cozy, and lively feeling
Cool tone, blue/purple/teal range, cold, rational, and either lonely or mysterious feeling
Vivid, highly saturated and punchy primary colors, full of energy and eye-catching
Mute/low saturation, calm and dull colors mixed with gray, giving a serious and realistic mood
Pastel tone, soft and dreamy colors with a lot of white mixed in, evoking spring or a fairy-tale-like feeling
Neutral colors, beige, ivory, gray, etc., non-stimulating and comfortable colors
Monotone, black and white or a single hue

Nature & Material Based Palette

Borrow the unique color feel that a specific subject gives.

Earth tone, brown/khaki/olive green range from soil, wood, and forest, eco-friendly and vintage
Jewel tone, luxurious deep and rich colors like emerald green, ruby red, sapphire blue, etc.
Metallic, glossy metallic colors such as gold, silver, bronze, chrome, etc.
Neon/fluorescent, artificial and intense colors that look as if they emit light by themselves like glow sticks
Skin tone, combinations of peach, brown, and beige centered on human skin
Black and white, excluding color to make you focus only on light and shadow

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